ALL Types Of Google Ads (+When & How To Use Them)

Are you a small business owner struggling to navigate the world of digital marketing? If so, you’re not alone. With the ever-changing landscape of online advertising, it can be challenging to know which strategies will yield the best results for your business. But fear not! We’ve been in your shoes and have done extensive research to bring you a comprehensive guide on ALL types of Google Ads (+When & How To Use Them). Our goal is to help demystify the world of Google Ads and provide you with actionable insights that will drive success for your marketing campaigns. So let’s dive in and discover how Google Ads can revolutionize your business!

Key Takeaways

• Google Ads is a powerful tool in digital marketing that helps businesses reach more people online.
• There are nine types of Google Ads campaigns, including Search, Display, Shopping, and Video campaigns.
• Each campaign type has its own strengths and features that make it suitable for different marketing goals and budgets.
• Search Campaigns are effective for increasing visibility and reaching potential customers who are actively searching for specific products or services.

The role of Google Ads in digital marketing

Google Ads plays a huge part in digital marketing. It helps your business get seen by more people on the internet. You use Google Ads to show your ad to people who are looking for products or services like yours on Google Search and Maps.

This tool lets you target ads based on keywords, what those people are searching for online. It is great because it shows your ads to potential buyers at the exact moment they’re ready to make a purchase.

Best of all, with Google Ads you can track how well your ads are doing and use that data to improve future strategies.

The Nine Types of Google Ads Campaigns

There are nine different types of Google Ads campaigns, each serving a unique purpose in digital marketing. Understanding the role and importance of these campaign types is crucial for businesses looking to leverage Google Ads effectively.

Let’s take a brief overview of each type:.

1. Search Campaigns: These campaigns display text ads on search engine result pages when users search for specific keywords or phrases.

2. Performance Max Campaigns: This campaign type combines several ad formats across multiple networks to optimize performance and maximize results.

3. Display Campaigns: Display campaigns showcase visually appealing image or video ads on websites, apps, and other platforms within the Google Display Network.

4. Shopping Campaigns: Designed specifically for e-commerce businesses, shopping campaigns allow advertisers to promote their products directly within search results with detailed information like price and availability.

5. Video Campaigns: Video campaigns enable the promotion of video content through various ad formats such as in-stream ads before or during videos, bumpers that appear after just a few seconds, and more.

The importance and role of different campaign types within Google Ads

Google Ads gives you nine types of ad campaigns. Each type is important and has a role to play for your business. They help get the word out about your brand in different ways. Say you want people to quickly find your product online, a Search Campaign is what you need.

For showing off goods with images or playing cool videos, Google offers Shopping and Video campaigns.

But it’s not just about making ads look pretty or being easy to spot. These campaign types are also tools for reaching goalslike getting downloads for an app or more phone calls to your shop.

You pick the one that suits what you’re trying to achieve and fits in with how much time and effort you can spend on managing ads.

Let’s not forget Smart Campaigns either! If short on time but big on ambitions, these come in handy since they use machine learning—that’s tech speak for smart machines—to make decisions on where and when ads run so they do well without any heavy lifting from yourself!

It’s clear then that each campaign type plays its part within Google Ads, letting businesses meet their aims whether they’re aiming big or small!

Brief overview of each type (list)

Let’s dive into the nine types of Google Ads.

1. Search Campaigns: These ads pop up when users search for a certain term on Google.
2. Performance Max Campaigns: These ads reach as many people as possible across all Google platforms. They work well for most kinds of businesses.
3. Display Campaigns: These ads show up on websites and apps that match your selected theme.
4. Shopping Campaigns: These let you advertise your online shop to potential buyers.
5. Video Campaigns: Your ads will be shown in video format either before, during, or after YouTube videos.
6. App Campaigns: With this option, you can promote your app across Google’s top properties including Search, Play, YouTube, Discover and more than 3 million sites and apps in the Display Network.
7. Smart Campaigns: Here Google uses machine learning to create and deliver these ads to your targeted audience.
8. Discovery campaigns: In this option, you can reach people who are open to finding new brands or products across popular Google feed-like environments such as YouTube Home feed, Gmail Social and Promotions tabs and Discover.
9. Local Services Ads campaigns: If your business provides a local service like plumbery or house cleaning services then these are best for you because they appear at the very top of the search results page, above even traditional pay-per-click (PPC) text ads.

Search Campaigns

Search Campaigns are one of the most common types of Google Ads campaigns. These campaigns are designed to display ads in search engine results when users enter relevant keywords or phrases.

Within Search Campaigns, there are different ad formats and subtypes available, such as responsive search ads, call-only ads, and dynamic search ads.

Responsive search ads allow advertisers to create flexible ad combinations that adapt to different placements and audiences. Call-only ads are ideal for businesses that want to encourage phone calls directly from their ads.

Dynamic search ads automatically generate headlines based on the content of an advertiser’s website.

When should you use Search Campaigns? They are particularly effective when a business wants to increase visibility for specific products or services and target individuals who are actively searching for those offerings online.

Pros of using Search Campaigns include precise targeting options, measurable results through conversion tracking, and the ability to reach potential customers at the moment they express interest in a particular product or service.

However, it is important to note that competition for

How Search Campaigns work

Search Campaigns are a great way to show your business on Google. When someone searches for something related to your business, your ad might show up. This is because these campaigns use keywords.

Keywords are words or phrases that you pick out. These align with what people search for on Google. If the words match, then they’ll see your ad. You can pick many keywords and set how much money you want to spend each day.

You only pay when someone clicks on your ad too! This makes Search Campaigns cost-effective and simple to use.

Ad Formats/Subtypes within Search Campaigns

Within Search Campaigns, there are different ad formats and subtypes that small business owners can utilize for effective marketing:

1. Responsive Search Ads: These ads automatically adjust their size, appearance, and format to fit different ad spaces. They can include multiple headlines and descriptions to test different combinations and optimize performance.
2. Call-only Ads: Designed specifically for mobile devices, call-only ads only allow users to make phone calls directly from the ad without clicking through to a website. They are ideal for businesses that want customers to call them directly.
3. Dynamic Search Ads: These ads are automatically generated based on the content of a website or specific landing pages on a site. Dynamic search ads help capture relevant searches that may not have been targeted in traditional keyword-based campaigns.
4. Expanded Text Ads: These ads feature longer headlines and descriptions compared to standard text ads. They provide more information about products or services directly within the search results page.
5. Local Campaigns: Local campaigns help businesses drive store visits and offline sales by targeting potential customers who are searching for products or services nearby. They display relevant information such as store location, business hours, and directions.

When to use Search Campaigns

Search campaigns are a great choice when you want to increase sales for your business. By bidding on keywords that are relevant to your products or services, you can reach potential customers who are actively searching for what you offer.

This is especially effective if you have a limited budget and need quick results. Search campaigns allow you to show text ads at the top of search engine results pages, increasing your visibility and driving targeted traffic to your website.

So, if you’re looking to generate immediate conversions and drive sales, search campaigns are the way to go.

Performance Max Campaigns

Performance Max Campaigns are an advanced type of Google Ads campaign that uses machine learning to optimize your ads across multiple networks and channels. These campaigns focus on driving conversions and delivering the best possible results for your business.

With Performance Max, you can reach potential customers across search, display, video, and app platforms.

One of the key benefits of Performance Max Campaigns is their ability to automatically select the right ad format based on audience preferences and behavior. This means that your ads will be shown in the most effective way to engage with users and drive them towards taking action.

However, it’s important to note that Performance Max Campaigns require a larger budget compared to other campaign types. Additionally, they may not be suitable for businesses with very specific targeting needs or niche audiences.

If you’re looking for a campaign that offers optimal performance by leveraging machine learning technology, then Performance Max Campaigns are worth exploring further. Take advantage of this powerful tool to maximize your advertising efforts across various platforms and reach a wider audience.

How Performance Max Campaigns work

Performance Max campaigns are a powerful way to advertise on Google. These campaigns combine different ad formats, such as Search, Display, Video, Shopping, and Discovery ads all in one campaign.

This means that your ads can reach a wide audience across various platforms like YouTube, Gmail, Maps, and more. Performance Max campaigns use AI technology to optimize ad performance based on audience signals.

By running a Performance Max campaign, you can maximize your results by accessing multiple Google Ads channels and inventory through a single campaign. It’s an efficient and effective way to reach potential customers and grow your business online.

Ad Formats/Subtypes within Performance Max Campaigns

In Performance Max Campaigns, there are different ad formats and subtypes that can help you reach your marketing goals. Here are some options available to you:

1. Search Ads: These ads appear on Google search results pages when people search for keywords related to your business. They can include headlines, descriptions, and a display URL.
2. Display Ads: These ads appear on websites and apps within the Google Display Network. They come in various formats like banners, images, and text ads.
3. Video Ads: You can create video ads that play before, during, or after videos on YouTube or other partner websites. These ads can be skippable or non-skippable.
4. App Ads: If you want to promote your mobile app, you can use app ads to encourage downloads or engagement with your app’s features.
5. Shopping Ads: If you have an online store and want to showcase your products directly in search results, shopping ads can help you do that. They include product images, titles, prices, and more.
6. Discovery Ads: With discovery ads, you can reach customers as they browse content across the web, including YouTube home feed, Gmail promotions tab, and Discover feed.

When to use Performance Max Campaigns

Performance Max Campaigns are best suited for small businesses that want to maximize their conversions across different advertising channels. These campaigns allow advertisers to buy Google ads on platforms like YouTube, Display, Search, Discover, Gmail, and Maps.

If you’re looking to reach a wider audience and drive more conversions, Performance Max Campaigns can be a great choice. With goal-based strategies and the ability to optimize ad targeting using audience signals, these campaigns can help you reach the right people at the right time.

Additionally, Performance Max Campaigns provide robust reporting features that let you track the performance of your ads and make data-driven decisions for your marketing strategy.

Pros of Performance Max Campaigns

Performance Max Campaigns offer several benefits for small businesses looking to improve their online advertising efforts:

1. Improved Efficiency: Performance Max campaigns use advanced machine learning algorithms to optimize ad budgets automatically. This leads to increased efficiency in targeting the right audience and delivering ads that are more likely to drive conversions.
2. Increased Leads and Conversions: By leveraging the power of Google’s extensive advertising network, Performance Max campaigns have the potential to generate a higher number of online leads and conversions compared to other campaign types. This can result in improved business growth and profitability.
3. Easy Optimization: Performance Max campaigns provide advertisers with meaningful insights and data that can be used to optimize their ad strategies. By analyzing performance metrics such as click-through rates, conversion rates, and cost per acquisition, businesses can make data-driven decisions to improve campaign performance over time.
4. Comprehensive Ad Formats: Performance Max campaigns support various ad formats, including search, display, video, and app ads. This allows businesses to reach their target audience across different channels and devices, maximizing their visibility and brand exposure.
5. Access to New Audience Segments: Through Performance Max campaigns, businesses can tap into new audience segments that they may not have targeted before. Google’s machine learning algorithms analyze user behavior patterns and preferences to identify potential customers who are most likely to engage with the ads.

Cons of Performance Max Campaigns

There are a few disadvantages to using Performance Max Campaigns for your business’s marketing strategy. Here are some of the cons to consider:

1. Lack of campaign controls: Performance Max Campaigns have limited options for targeting and optimization. This means you have less control over who sees your ads and how they’re shown.
2. Limited reporting and analytics: It can be challenging to track and analyze the performance of Performance Max Campaigns. The reporting and analytics capabilities are not as robust as with other campaign types, making it harder to make data-driven decisions.
3. Clear goals are essential: To achieve desired results with Performance Max Campaigns, it’s crucial to have clear goals in mind. Without a specific objective, your campaign may not deliver the expected outcomes, and resources could be wasted.
4. Suboptimal performance with poor design: If your Performance Max Campaign is not well-designed, it may not perform at its best. Effective ad copy, compelling visuals, and strategic targeting are all important factors for success.
5. Lack of SKU data: Unlike some other campaign types, Performance Max Campaigns do not include SKU (stock-keeping unit) data. This could be a disadvantage if you heavily rely on SKU-level information for your advertising efforts.
6. Inability to add negatives: Adding negative keywords or placements is an effective way to exclude irrelevant or ineffective audiences from seeing your ads. However, Performance Max Campaigns may limit this option, potentially impacting their performance.

Best suited businesses for Performance Max Campaigns

Performance Max campaigns are a great fit for small businesses that want to optimize their advertising efforts and boost conversions across various Google advertising channels. These campaigns are particularly beneficial for performance-focused advertisers who aim to maximize their results and reach the right audience with targeted messaging.

With Performance Max campaigns, businesses can easily manage and optimize their ads while leveraging audience signals to improve targeting. Whether you’re running an e-commerce store, offering professional services, or promoting your mobile app, Performance Max campaigns provide a simplified and effective way to amplify your marketing impact on Google’s wide-ranging inventory.

Display Campaigns

Display Campaigns are a type of Google Ads campaign that allows businesses to showcase their ads on websites, mobile apps, and other online platforms across the internet. These campaigns use visual display ads in various formats to capture the attention of potential customers as they browse through different websites or use mobile apps.

With Display Campaigns, businesses have the opportunity to reach a wide audience and increase brand visibility. They can also target specific demographics, interests, and behaviors to ensure their ads are shown to the right people at the right time.

Ad Formats/Subtypes within Display Campaigns include single image ads, responsive ads (that automatically adjust their size and appearance), video ads (both skippable and non-skippable), in-feed ads (similar to native advertising), bumper ads (short videos typically lasting six seconds or less), outstream video ads (play outside of YouTube videos), and masthead ads (prominently displayed at the top of YouTube’s homepage).

When it comes to using Display Campaigns, they are

How Display Campaigns work

Display campaigns are a type of Google Ads campaign that helps businesses reach their target audience through visually engaging ads. These campaigns use AI-powered solutions to determine the best targeting, bidding, and ad formats for maximum effectiveness.

The ads can be banners, images, or videos that appear across websites, apps, and Google-owned properties within the Google Display Network. This means that businesses can showcase their products or services to potential customers as they browse online.

Display campaigns are particularly effective for increasing brand awareness and reaching a relevant audience in a visually appealing way.

Ad Formats/Subtypes within Campaigns

Here are the different ad formats and subtypes available within each campaign type:

1. Search Campaigns:

• Responsive Search Ads: These ads adapt to different screen sizes and can display up to three headlines and two descriptions.
• Expanded Text Ads: This format allows for longer headlines and more descriptive text.

1. Performance Max Campaigns:

• App Ads for Download: Promote app downloads by showcasing app features, ratings, and reviews.
• App Ads for Engagement: Encourage users to engage with your app by promoting specific actions or content.

1. Display Campaigns:

• Responsive Display Ads: These ads automatically adjust their size, appearance, and format to fit different ad spaces.
• Gmail Ads: Show tailored ads in users’ Gmail inbox tabs.
• Uploaded Image Ads: Static image ads that you create and upload yourself.

1. Shopping Campaigns:

• Product Shopping Ads: Showcase individual products from your online store with images, titles, prices, and other details.
• Local Inventory Ads: Highlight products available in nearby physical stores to drive foot traffic.

1. Video Campaigns:

• Skippable In-Stream Ads: These video ads can be skipped after five seconds.
• Non-Skippable In-Stream Ads: Short video ads that cannot be skipped by viewers.
• Bumper Ads: Very short (6 seconds) video ads intended to increase brand awareness quickly.
• Outstream Video Ads: Mobile-only video ads that play outside of YouTube videos in apps and websites.

1. App Campaigns:

• Search App Install Campaigns: Promote your app when people search on Google Play Store or display network websites.
• YouTube App Install Campaigns: Advertise your app on YouTube’s mobile app and mobile website placements.

1. Smart Campaigns:

• Smart Search Campaigns: Automatically create and optimize search campaigns based on your business’s goals.
• Smart Display Campaigns: Use machine learning to automatically create and optimize display campaigns.

1. Discovery Campaigns:

• Discovery Ads: These ads appear in Google Discover, Gmail Promotions tab, and YouTube Home feed.

1. Local Services Ads Campaigns:

• Local Services Ads: These ads are displayed at the top of Google search results for local service providers.

When to use Display Campaigns

Display campaigns are a great choice when you want to reach a new or existing audience with visually appealing ads. These campaigns allow you to showcase your products or services on millions of websites, apps, and Google-owned properties.

If you’re looking to increase brand awareness, promote special offers, or drive engagement through eye-catching visuals, display campaigns are the way to go. They offer a wide range of ad formats, including single images and responsive ads, giving you the flexibility to create compelling content that resonates with your target audience.

By leveraging display campaigns effectively, small business owners can capture the attention of their potential customers and expand their online presence.

Shopping Campaigns

Shopping Campaigns within Google Ads are specifically designed for businesses that sell products online. These campaigns allow advertisers to showcase their product inventory directly within the search results, making it easier for potential customers to browse and make purchases.

Shopping ads typically include an image, title, price, and store name to provide a visual and informative experience for users.

When using Shopping Campaigns, it’s important to have a well-optimized product feed that includes key information about your products such as pricing, availability, and descriptions.

This ensures that your ads appear in relevant searches and attract qualified leads.

Pros of using Shopping Campaigns include increased visibility for your products, especially on competitive keywords where traditional text ads may not perform as well. Additionally, these campaigns can drive higher conversion rates since users can see specific product details before clicking on an ad.

However, it’s worth noting that managing Shopping Campaigns can be more complex compared to other campaign types due to the need for regular feed updates and optimization. Furthermore, the cost per click.

How Shopping Campaigns work

In Shopping campaigns, businesses promote their products by providing detailed information to users. Instead of text ads, shopping ads display a photo of the product alongside its title, price, and store name.

These ads are created using data from the advertiser’s product feed and Google’s keyword data to show relevant products when people search for a specific item on Google. There are two types of Shopping campaigns: Standard Shopping campaigns and Smart Shopping campaigns.

Standard Shopping campaigns allow advertisers to have more control over bidding and campaign management. On the other hand, Smart Shopping campaigns use automated bidding and machine learning to optimize performance across networks like Search, Display, YouTube, Gmail, and Google Discover.

With Smart Shopping campaigns, businesses can reach potential customers at the right time with personalized product recommendations.

For small businesses looking to showcase their products online in a visually appealing way while targeting potential customers who are actively searching for those products, Shopping Campaigns can be an effective option.

By leveraging these ad formats in their marketing strategy through platforms such as Google Ads or Google Merchant Center, they can increase brand visibility and drive more clicks that lead to purchases on their website or inventory viewing.

Ad Formats/Subtypes within Shopping Campaigns

In Shopping campaigns, there are different ad formats/subtypes that you can use to promote your products. These include:

1. Product Shopping Ads: These ads showcase specific products from your inventory, including an image, title, price, and store name.
2. Showcase Shopping Ads: With these ads, you can group related products together and display them along with a main image or video that represents your brand.
3. Local Inventory Ads: If you have physical stores, you can use local inventory ads to show online shoppers the availability of your products in nearby stores.
4. Smart Shopping Campaigns: This subtype uses automated bidding and ad placement to showcase your products across multiple Google networks, including Search, Display, YouTube, and Gmail.

When to use Shopping Campaigns

Shopping campaigns are ideal for businesses that sell products and want to reach customers who are actively looking to make a purchase. If you have an online store or physical retail location, using Shopping campaigns can help you showcase your products on Google and attract potential buyers.

These campaigns work by displaying images of your products, along with relevant information like price, brand, and availability. This allows users to see exactly what they’re getting before they click on your ad.

Whether you want to drive more online sales or increase foot traffic to your store, Shopping campaigns provide a powerful platform for promoting your inventory and connecting with interested shoppers.

Video Campaigns

Video Campaigns are a type of Google Ads campaign that allows businesses to promote their products or services through video ads. These ads can be displayed on platforms like YouTube and the Google Display Network, reaching a wide audience of potential customers.

Video campaigns offer various ad formats, such as skippable in-stream ads, non-skippable in-stream ads, bumper ads, and more.

When it comes to choosing the right campaign type for your business, video campaigns can be highly effective if you want to engage with your target audience visually and tell your brand’s story through compelling videos.

Whether you’re looking to increase brand awareness or drive conversions, video campaigns can help you achieve your marketing goals.

To learn more about video campaigns and how they can benefit your business, continue reading our blog post. Discover best practices for creating captivating video content and find out when it’s the ideal time to incorporate video campaigns into your advertising strategy.

How Video Campaigns work

Video campaigns in Google Ads allow businesses to display their ads on YouTube, as well as on websites and apps that are part of the Google video partners network. These campaigns leverage the power of video content to engage and captivate audiences.

Video ads have a highly immersive nature, which makes them effective in driving action through emotion.

When running video campaigns, there are various ad format options to choose from, such as skippable in-stream ads, non-skippable in-stream ads, bumper ads, outstream ads, masthead ads, and more.

Marketers can also select different bidding strategies and target specific demographics or interests to reach their desired audience effectively.

To get started with video campaigns in Google Ads, businesses need to create compelling videos and upload them to their accounts. They can then set campaign budgets, targeting parameters like geographic locations or specific websites/apps for ad placement, and decide whether they want their videos to appear before or during other videos.

Ad Formats/Subtypes within Video Campaigns

Video campaigns within Google Ads offer different ad formats/subtypes to help businesses engage with their target audience. These formats include:

1. In-stream ads: These ads can appear before, during, or after videos on YouTube. They can be skippable, allowing viewers to skip the ad after a few seconds, or non-skippable, where viewers are required to watch the entire ad.
2. Video discovery ads: These ads show up alongside related YouTube videos, in search results, or on the YouTube homepage. They entice viewers to click and watch the video.
3. Outstream ads: Outstream ads are specifically designed for mobile devices and can be seen on partner sites and apps outside of YouTube.
4. Bumper ads: Bumper ads are short video ads that typically last six seconds and cannot be skipped. They are shown before, during, or after YouTube videos and make a memorable impact in a short amount of time.
5. Non-skippable in-stream ads: These video ads are similar to in-stream ads but do not allow viewers to skip them. This ensures that the message is delivered without interruption.

When to use Video Campaigns

Video campaigns in Google Ads can be a great choice for small businesses that want to showcase their brand and engage with customers on an emotional level. If you have visually appealing content or want to tell your story through video, then video campaigns are worth considering.

These campaigns can help increase brand awareness, drive action by evoking emotions, and connect with viewers in a memorable way. Whether you’re promoting products or services, video campaigns offer the opportunity to captivate your audience and drive conversions.

With various ad formats, bidding options, and targeting capabilities available within video campaigns, Google Ads provides the tools you need to effectively reach your target audience and make a lasting impression.

App Campaigns

App Campaigns are a type of Google Ads campaign specifically designed to promote mobile apps. These campaigns are ideal for businesses that want to increase app downloads or encourage user engagement within their app.

App Campaigns work by using machine learning algorithms to automatically optimize and deliver ads across multiple Google networks, such as Search, Display, and YouTube. With different ad formats available, including text, image, video, and HTML5, businesses have the flexibility to create eye-catching and engaging ads that drive app installs or in-app actions.

Whether you’re launching a new app or looking to expand your user base, App Campaigns can help you reach your goals effectively.

Definition

Google Ads is a powerful tool for digital marketing that allows businesses to create and display online advertisements to reach their target audience. It offers various campaign types, each with its own unique purpose and benefits.

These campaign types include search campaigns, which show ads on Google’s search engine; performance max campaigns, designed for maximum performance across different ad formats; display campaigns, which showcase visual ads on websites and apps; shopping campaigns, tailored for promoting products online; video campaigns, ideal for engaging viewers through video content; app campaigns, specialized in driving downloads and engagement with mobile apps; smart campaigns, an automated option that simplifies the advertising process; discovery campaigns, focused on reaching new customers with visually rich ads across multiple Google platforms; and local services ads campaigns, specifically for service-based businesses looking to connect with local customers.

Each campaign type has its own strengths and best suited business uses.

How App Campaigns work

App campaigns are specifically designed to promote apps and increase user engagement. These campaigns utilize various ad creatives like images, ad copy, videos, and other assets. They are automated ads in Google Ads, making them easy to set up and manage.

App campaigns can generate app installs and drive in-app conversions. They can be run on platforms like Google Search, YouTube, and Google Play. To optimize app campaigns, advertisers can use best practices and optimization tips provided by Google.

Ad Formats/Subtypes within App Campaigns

In App Campaigns, there are different ad formats and subtypes available to help businesses promote their apps effectively. These formats include:

1. Ads for Downloads: This format focuses on driving app installs by showcasing the app’s features and benefits.
2. Ads for Engagement: With this format, businesses can encourage users who have already installed their app to engage with it further through actions like in-app purchases or completing levels.

When to use App Campaigns

App Campaigns are ideal for businesses that want to promote their mobile apps and increase app downloads and user engagement. These campaigns are particularly effective when you want to reach a broader audience across platforms like Google Search, YouTube, and Google Play.

By using App Campaigns, you can target specific audiences based on their interests and demographics, ensuring that your ads are shown to the most relevant users who might be interested in downloading or engaging with your app.

Whether you’re launching a new app or trying to boost its visibility and growth, App Campaigns provide a comprehensive solution for promoting your mobile app and reaching a wider audience.

Smart Campaigns

Smart Campaigns are a type of Google Ads campaign that is designed for small businesses with limited time and expertise in online advertising. These campaigns use automated technology to create and optimize ads, making it easier for businesses to reach their target audience and achieve their marketing goals.

With Smart Campaigns, you can easily set up your campaign, choose your budget, select your audience, and let Google handle the rest. Whether you want to drive website visits, phone calls, or store visits, Smart Campaigns can help you effectively promote your business online.

To learn more about how Smart Campaigns work and when to use them for your business, continue reading our blog post here: [link].

How Smart Campaigns work

Smart Campaigns are a type of Google Ads campaign that uses automation to simplify the setup and management of PPC (pay-per-click) campaigns. These campaigns can be used on various Google platforms, such as Google Search, Google Maps, YouTube, Gmail, and other partner sites.

With Smart Campaigns, advertisers have limited control over the advertising process because most of the work is done by Google’s algorithms. The goal is to make it easy for businesses to showcase their unique features and reach customers actively searching for their products or services.

By using information about the business, target location, language, and keyword themes, Smart Campaigns suggest recommended advertising strategies. They can also be used alongside other types of Google Ads campaigns to create a comprehensive advertising strategy.

Ad Formats/Subtypes within Smart Campaigns

Here are the different ad formats or subtypes you can use within Smart Campaigns:

1. Search ads: These ads appear on Google search results when people are searching for products or services related to your business. They include a headline, description, and link to your website.
2. Display ads: Display ads show up on websites and apps that are part of Google’s display network. They can be in various formats such as images, videos, or text and reach a wide audience.
3. Local Services Ads: These ads are specifically designed for service-based businesses like plumbers or electricians. They appear at the top of local search results with a green « Google Guarantee » badge.
4. Remarketing ads: Remarketing allows you to target people who have previously visited your website. You can show them tailored ads as they browse other websites within Google’s display network.
5. Call-only ads: These ads encourage potential customers to call your business directly from their mobile devices by displaying your phone number prominently in the ad.

When to use Smart Campaigns

Smart campaigns are a great choice for small businesses looking to advertise online without the complexity of managing their campaigns manually. These automated campaigns use machine learning technology to optimize your ads and target the right audience, so you can reach customers who are most likely to be interested in your products or services.

Smart campaigns are especially effective for businesses with limited time and resources, as they simplify the advertising process and allow you to focus on other aspects of running your business.

They can also be cost-effective, helping you maximize your return on investment (ROI) by automatically adjusting bids to prioritize profitable keywords. Whether you want to advertise on Google Search, Google Maps, YouTube, Gmail, or other partner platforms, smart campaigns provide an easy way to showcase what makes your business unique and attract potential customers.

Discovery Campaigns

Discovery Campaigns are a type of Google Ads campaign that allows businesses to reach potential customers as they browse through the Discover feed, YouTube Home, and Gmail Promotions tab.

This campaign type uses machine learning to deliver highly personalized ads based on users’ interests and behaviors. With Discovery Campaigns, businesses have the opportunity to showcase their products or services in a visually engaging format that seamlessly integrates with the user’s browsing experience.

When it comes to Discovery Campaigns, there are several ad formats/subtypes available. These include Single Image Ads, Carousel Ads, Video Ads, and Collections Ads. Each format offers its own unique benefits and can be tailored to suit different marketing objectives.

One of the key advantages of using Discovery Campaigns is the ability to tap into new audiences who may not be actively searching for your specific products or services. By leveraging Google’s powerful targeting capabilities, you can reach users at different stages of the customer journey and capture their attention with relevant ads that align with their interests.

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How Discovery Campaigns work

Discovery campaigns are a powerful way to reach your highest value customers. These campaigns use AI-driven algorithmsto show your ads to people who are most likely to be interested in your products or services.

Your ads can appear on platforms like YouTube, Gmail, and Google Discover. With visually engaging and immersive ads, you can capture users’ attention and generate engagement. By running discovery campaigns in Google feeds, you have the opportunity to showcase your business to a wide audience and boost brand awareness.

It’s an effective marketing strategy that helps you connect with potential customers who are actively seeking information related to your offerings.

Ad Formats/Subtypes within Discovery Campaigns

Within Discovery campaigns, there are various ad formats and subtypes that you can use to customize your ads for different platforms. Here are the different ad formats available:

1. Responsive Display Ads: These ads automatically adjust their size, appearance, and format to fit different placements across the Google Display Network.
2. Image Ads: You can create single image ads to showcase your products or services in a visually compelling way.
3. Video Ads: Tell your story through video with skippable in-stream ads, non-skippable in-stream ads, outstream ads, bumper ads, or masthead ads.
4. Native Gmail Ads: These ads appear at the top of Gmail tabs and allow users to expand and interact with them directly within their inbox.
5. Carousel Ads: Showcase multiple images or videos in a swipeable carousel format to engage users more effectively.
6. Discovery Carousel Ads: Similar to carousel ads, these allow you to showcase multiple products or services within a swipeable carousel across the Discover feed on mobile devices.

When to use Discovery Campaigns

Discovery campaigns are an excellent choice when you want to reach a broader audience and showcase your products or services with visually captivating ads. These campaigns are highly personalized, allowing you to tailor your message to individual users for maximum impact.

By leveraging Discovery campaigns, you can take advantage of Google’s extensive reach across platforms like Gmail, YouTube, and Google Discover. With their interactive and attention-grabbing nature, Discovery ads offer a unique opportunity to engage users across multiple touchpoints and captivate their interest in a meaningful way.

So if you’re looking to make a splash with visually-rich content and connect with a wide audience, consider incorporating Discovery Campaigns into your marketing strategy.

Local Services Ads Campaigns

Local Services Ads Campaigns are specifically designed for service-based businesses, such as plumbers, electricians, locksmiths, and other local professionals. These campaigns allow businesses to showcase their services directly on Google search results and the Google Maps app.

With Local Services Ads Campaigns, businesses can reach potential customers in their local area who are actively searching for the services they offer.

Local Services Ads Campaigns work by allowing businesses to create an online profile that includes important details such as their business name, contact information, hours of operation, and customer reviews.

When a user searches for a relevant service on Google or maps out an address where the service is needed, Local Services Ads appear at the top of the search results page or within the Google Maps app.

The ad format within Local Services Ads Campaigns is different from other types of Google ads. Instead of traditional text or image ads, these campaigns display a specialized ad unit that includes the business’s name and city location along with a green checkmark icon indicating that.

How Local Services Ads Campaigns work

Local Services Ads Campaigns are a powerful tool for local service businesses to generate leads and attract customers. These ads appear at the top of search results when people search for local services on Google.

When users click on the ad, they can see important details about your business, such as ratings and reviews. If they’re interested, they can contact you directly through phone calls or messages.

This direct connection allows you to gather leads and engage with potential customers in real-time. By utilizing Local Services Ads Campaigns, you can increase your visibility and stand out from competitors in your area, ultimately driving more business to your doorstep.

Ad Formats/Subtypes within Local Services Ads Campaigns

In Local Services Ads Campaigns, there are different ad formats and subtypes that you can use to promote your business. These formats and subtypes are designed specifically for local service businesses. Here are the ad formats/subtypes within Local Services Ads Campaigns:

1. Text ads: These ads include a headline, description, and contact information for your business. They appear at the top of search results when someone is looking for services in their area.
2. Image ads: You can upload an image of your business or a relevant photo to catch people’s attention. These ads also include text and contact information.
3. Call-only ads: This ad format allows people to call your business directly from the ad without visiting your website. It’s a great option if you want to generate more phone calls from potential customers.
4. Message ads: With message ads, people can send messages directly to your business through the ad. This makes it easy for them to inquire about your services or request more information.

When to use Local Services Ads Campaigns

Local Services Ads Campaigns are ideal for small businesses that offer local services, such as plumbers, electricians, or home cleaning services. These campaigns are most effective when you want to reach customers who are actively searchingfor these specific services in their local area.

By using Local Services Ads, your business can appear at the top of search results on Google when potential customers search for the services you provide. This allows you to generate leads directly from the search engine results page and connect with interested customers quickly and efficiently.

Not only can Local Services Ads be a cost-effective way to reach your target audience, but they can also be used alongside other types of Google Ads to maximize the reach and impact of your marketing campaign.

Conclusion

In conclusion, choosing the right campaign type within Google Ads is crucial for the success of your marketing strategy. Whether you’re looking to reach customers through search ads, display ads, shopping ads, or video ads, understanding the features and benefits of each campaign type will help you make informed decisions.

From Search Campaigns that target specific keywords to Video Campaigns that engage users with compelling visuals, Google Ads offers a wide range of options to suit different business needs.

Remember to consider factors such as targeting options, goals, ad formats/subtypes, and budget when selecting the appropriate campaign type. Additionally, stay updated with any changes or new features introduced by Google Ads to stay ahead in this dynamic landscape.

Empower your small business by leveraging the power of Google Ads and watch as it drives targeted traffic and boosts conversions. Start exploring today!

Recap the dynamic nature of Google Ads and the importance of choosing the right campaign type for your business

Google Ads is a dynamic advertising platform with various campaign types to choose from. It’s crucial for your business to select the right campaign type based on your marketing goals and brand strategy.

Each campaign type has its own features, advantages, and best-suited businesses. By choosing the appropriate campaign type, you can optimize your advertising performance and reach your target audience effectively.

Continuous monitoring and adjustments are necessary in order to adapt to the ever-changing landscape of Google Ads and ensure successful campaigns.

Encourage businesses to leverage Google Ads for their marketing strategy

Small businesses looking to expand their reach and increase their customer base should consider leveraging Google Ads for their marketing strategy. With Google Ads, businesses can target specific audiences who are likely to be interested in their products or services.

This means that every dollar spent on advertising is more likely to reach potential customers who are actively searching for what the business offers.

Furthermore, using Google Ads can lead to quick results in terms of increasing website traffic, brand awareness, and generating leads. Whether it’s through search campaigns, display campaigns, video campaigns, or any other type of campaign within Google Ads, businesses have a wide range of options to choose from based on their specific goals and target audience.

By strategically utilizing different types of ad formats and subtypes within each campaign type, businesses can effectively showcase their offerings across various platforms such as search results pages, websites within the Google Display Network, YouTube videos, mobile apps, and even local service listings.

FAQs

1. What are the different types of Google Ads?

There are various types of Google ads including Google Local Service Ads, Smart ads, and Performance Max campaigns (PMax).

2. How do I use Google Business Profile in online advertising?

With a Google Business Profile, you can advertise your business on the web to attract more customers.

3. How does PMax work in online advertising?

Google Performance Max campaigns or PMax helps you reach out to a wider audience by placing your ads across all of Google’s platforms.

4. What is meant by ‘Google Screened’ when using local service ads?

When you see ‘Google Screened’, it means the businesses have passed both license and background checks which give consumers like you confidence when hiring them for services.